Brand Standards

Accessing Brand Standards

You can access the Brand Standards in two ways:

1. From the WordPress admin menu, click on “Brand Standards”
2. From the admin bar at the top of your WordPress dashboard, click “Brand Standards”

The Brand Standards open in a new browser tab with a navigation sidebar providing access to all sections.

How to Use

The Brand Standards ensure consistent brand presentation across all channels. As stated on this page:

From copy and tone, to colors and logo, your brand elements define how your brand looks, what it sounds like, and even how it “introduces” itself when someone sees it for the first time. Following the guidelines outlined here, you’ll ensure the Wescom Resources brand is properly introduced in exactly the same way, every single time. Let’s get out there and make a good impression!

Key actions on this page:

• Read the introduction that explains the purpose of the Brand Standards
• Use the sidebar navigation to explore different sections

Messaging

The Messaging section defines your organization’s core messaging framework.

Key actions on this page:

• Review the Mission statement that defines your organization’s purpose
• Understand the Vision that outlines your aspirational future state
• Learn the core Values that guide your organization’s decisions and culture
• Use these statements as the foundation for all communications

Logo

The Logo section provides guidelines for proper logo usage in all applications.

Key actions on this page:

• View proper logo usage guidelines including minimum size and spacing requirements
• Review “What Not To Do” examples to avoid common logo misuse
• Download logo files in various formats by clicking the “Download logos” button

Colors

The Colors section defines your brand’s official color palette.

Key actions on this page:

• Reference the Primary Colors that form the core of your brand identity
• View Secondary Colors used for supporting design elements
• Note the exact color codes for each color in multiple formats:
  • CMYK (for print)
  • RGB (for digital screens)
  • HEX (for web development)
  • Pantone (for color matching systems)

Typography

The Typography section outlines the fonts used across your brand communications.

Key actions on this page:

• View the different typefaces used for Headlines, Body text, and Accent elements
• Note the specific font weights and styles required for each application
• Activate fonts in Adobe Fonts by clicking the “Activate Font” button
• Download Google Fonts by clicking the “Download Font” button
• Follow the typographic hierarchy demonstrated in the examples

Elements

The Elements section showcases various brand design elements and icons.

Key actions on this page:

• Browse brand elements such as patterns, textures, or graphic devices
• View icon sets used across your brand applications
• Download specific elements by clicking the relevant “Download” buttons
• Follow usage guidelines for each element to maintain brand consistency

Photography

The Photography section provides guidelines for image selection and treatment.

Key actions on this page:

• Review the photography style overview that defines your brand’s visual approach
• Understand composition requirements for brand photography
• Follow color and lighting guidelines for consistent image treatment
• Review subject matter guidelines to ensure appropriate content selection
• View example images that demonstrate proper photography application

Downloading Assets

Throughout the Brand Standards, you can download various brand assets:

1. Locate the asset you need (logo, font, etc.)
2. Click the corresponding “Download” button
3. Save the file to your computer
4. Extract ZIP files if necessary using your computer’s built-in tools
5. Use the downloaded assets according to the guidelines provided

Best Practices

1. Always reference the Brand Standards when creating any brand communications
2. Use only approved assets downloaded directly from the Brand Standards
3. Follow all guidelines for proper usage of logos, colors, typography, and other elements
4. When in doubt, check the relevant section before finalizing any branded materials
5. Share the Brand Standards with external partners who may create branded materials