Brand Standards
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Brand Standards
How to Use From copy and tone, to colors and logo, your brand elements define how your brand looks, what…
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Messaging
Brand Messaging Experience a CUSO partner with your same core values, and the same level of passion and commitment to…
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Logo
Logo Usage Proper Logo Usage To ensure consistency, always follow the guidelines outlined here when incorporating the logo into any…
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Colors
Primary Colors Security CMYK 93, 61, 9, 1RGB 0, 101, 164Hex #0065A4Pantone 3015 C Innovation CMYK 33, 0, 78, 0RGB 181, 213, 101Hex #B5D667Pantone 366 C Empowerment CMYK 3,…
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Elements
Glass Texture Wescom Resources uses the glass texture as a way to speak to their transparency and honesty. When used…
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Photography
Overview Wescom Resources uses custom photography, featuring their own locations and employees. This helps convey the brand’s authenticity and trustworthiness.…